White Hat SEO and Black Hat SEO 

It is a completely legitimate method that follows search engine rules (Google Webmaster Guidelines)

Goal: Create useful content for visitors or human audiences.

Method:

• • Create quality and unique content

• • Use keywords correctly

• • Ensure fast page load speed

• • Use mobile-friendly design

• • Build back-links naturally (Organic Back-links)

Result: Getting ranked takes a little more time, but the ranking remains sustainable and safe. More..

Black Hat SEO 

It is an unethical attempt to get fast rankings through shortcuts by breaking search engine rules.

Goal: Deceive or spam search engine algorithms.

Method:

• • Keyword stuffing (overusing keywords)

• • Hidden Text (invisible writing)

• • Cloaking (showing different content to search engines and visitors)

• • Buying/Selling back-links or using Link Farms.

Result: Even if it gets fast rankings temporarily. Once the search engine detects it, the website gets penalized or permanently DE-indexed (banned) from search results.